Imagine that Google’s search results would show exactly what you were looking for. Would you ever click on one of the sponsored links, if this was the case. Of course not. And if no one clicks on the sponsored links on Google, then Google’s entire business would be jeopardized.

The Google Dilemma
Google is in a dilemma. People use Goggle because of the useful search results Google provides. But if the results becomes too good, Google will lose their ad revenue, the very foundation for the Google empire.

Strategy: Do not improve the search algorithm
Within the last 2-3 years Google’s sponsored links have been improved greatly. They are now more targeted then ever. However, the search results haven’t improved much.
Could this be a part of Google’s strategy; not to improve the search results, but instead improve the revenue generating links? From a business perspective it makes sense.

Ads more targeted than search results
Google’s search results are only related to the keywords that you type in. The sponsored links use a more targeted algorithm. An algorithm that seems to combine the keywords, with whatever data Google has about you.
I am not saying that Google is evil, just that they do business. So does Microsoft, Apple, and countless other companies.

Better search results – no ads
I think Google should offer an ad free search option, and use the targeting data they have about their users for generation better search results, instead of better ads.
In round figures, Google’s yearly revenue is about $10 billion per year. They have close to 1 billion users, so this equals $10-15 per user.
I would gladly pay $10-15 per year for better search results and no ads.